This may be no surprise for many Sony fans, but you don't see many girls playing around with a Sony PSP or PS3. It looks like the DS Lite has an overwhelming control of the female market with almost 80 percent of the females choosing it. This is very interesting, and the companies are not ignoring it.
Sony is trying to fix their mistakes, but trying to create games like MyStylist, but the problem is that the PSP just looks like a guy's machine. It doesn't have that cute angle that the Nintendo DS has. You have to also factor in that the DS has much more games that cater to females as well like Nintendogs.