Sony is really trying to expand the market of PSP into the kids and female area. This area has been well dominated by Nintendo, but it may now change. Sony has now come out and admitted that they are changing their focus to women and children. This is interesting because they are basically saying they won't be catering to hardcore gamers as much.

We believe Sony is closely watching sales of Nintendo DS and Wii and finding that many people want games that are lighter and easier to play. This will make for an interesting new set of games to be released for the PSP. Hopefully the hardcore gamers won't be too disturbed.

 


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